If you change your mind, here's how to allow notifications:. Your best refinance rates for November He was senior marketing executive at Volks-wagen when it ran the "Sunday Afternoon" commercial in featuring two young men riding around in a Golf, to the tune of the quirky song "Da Da Da. Bolain says that efforts have focused on advertising in LGBT media, chevy adverising in gay has proved effective and resulted in much positive feedback from LGBT consumers and their families. Three of those families were headed by gay couples.
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The text, under a rainbow banner, reads: Ted Marzilli, CEO of YouGov's BrandIndex, says even if a CEO or board member chevy adverising in gay gay rights, he or she must take into account how running advertising that explicitly or implicitly is aligned with that viewpoint will affect the company. We are glad you are enjoying Advertising Age. As that support grows, he says, more marketers, automakers included, are recognizing the LGBT consumer demographic as a means to get "their message through the clutter to the buyer.
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For more on automaker woes, browse through this gallery. How to Maximize Your Savings. Even when car companies target gays narrowly, the messaging can spread to other channels through social media, says Stephen Macias, senior vice president and head of the LGBT practice at MWW, a marketing and public relations firm.
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